laRinascente Posters

 

From 1961 to 1963 I lived in Milan, Italy and worked for laRinascente Department Store.  Europe was still recovering from World War II and enamored by America.  I was recently out of Art School and enamored by anything European.

 

These posters were displayed in the stores and on kiosks throughout Italy.  laRinascente has a history of using the poster for institutional advertising.  The concept of promoting a season or holiday instead of simply merchandising products was unique.  I was incredibly lucky to be given the opportunity and freedom to use my graphic and fine art training to create these images.  It was the job of a lifetime.

 

                                                                                                                                                             -  Pegge Hopper

  *  The typography was done by Bruce Hopper