
"From
1961 to 1963 I lived in Milan, Italy and worked for la Rinascente
Department Store. Europe was still recovering from World War
II and enamored by America. I was recently out of Art School
and enamored by anything European."
" These
posters were displayed in the stores and on kiosks throughout
Italy. la Rinascente has a history of using the poster for
institutional advertising. The concept of promoting a season
or holiday instead
of simply merchandising products was unique. I was incredibly
lucky to be given the opportunity and freedom to use my graphic
and fine art training to create these images. It was the job
of a lifetime."
— Pegge
Hopper
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The typography was done by Bruce Hopper |